Page Ice is the branch from Page One that targeting different group of people. This branch will make use of the concept of literate mood and funny feeling for creating original reading style, 「Reading with happiness」. This book shop is not only to sell books but also focus on the experience while reading.
Ad message:
Theme: Ice Cream literalization (雪糕文學化)
The idea is that enjoy reading like the happiness of eating ice cream.
Enjoyment should be the original motivation of reading and therefore I try to use the mood of eating ice cream to create happy, fun and joyful association to reading. In this campaign, I would like to persuade my target audience that you would not know the taste of ice cream if you never try it, similarly, you would not know the fun of reading if you never read.
沒有留言:
張貼留言