Advertising Campaign: FavorTaste

FavorTaste is a company that emphasizes Fair Trade which seeks greater equity and respect in international trade.
Print Ad/Leaflet design






FavorTaste Referral Card Design






TVC StoryBoard
Emotional appeal is used in our TVC in order to draw audience attention and create deep impression in their mind such that they can remember FavorTaste easier. Audience may be touched by the farmer because of what he said in TVC, 「thank you」. These two words may have the powerful effect to arouse audience attention on our mission.